Tips of the Month >

Making the Most of Marketing - Ten Basic Ideas To Try…

1. Consider setting up a “referrals” group of contacts/suppliers/clients, where you meet on a regular basis with the aim of increasing referrals both within the group, and externally to fellow members’ contacts.
2. Look at what your competitors are doing – obtain copies of their literature, adverts, mailers…
3. But – don’t copy them – be a leader, not a follower – what can you develop that is a stage on from what the competition is doing?
4. Sponsor a business competition, the publicity can raise your profile and you will be introduced to a range of businesses that you may not have usually established contact with.
5. Enter a business competition – for the reasons above!
6. Consider offering a smaller or cheaper version of your product or service, or do it the other way around and uplift the quality/speed of your product or service, and charge a premium price.
7. Business cards. Carry them with you – everywhere! Never give out just one, the prospect may know someone who also needs your services or products and can pass the additional cards to them.
8. Make it as easy as possible for customers or clients to buy from you – think about offering credit card payment facilities, payment by monthly standing order, or financing.
9. Find out not only why the new client or customer came to you, but also why those that didn’t, didn’t. This can be a valuable way of directing your marketing and sales activities.
10. Hold a seminar – the closest that you can get to demonstrating your services to potential buyers – and…
11. Go the extra mile – whether it is providing a customer with additional items in an order, being more creative than your competitors, or simply giving that little bit of extra care….

Ask our team for copies of previous tips:

• Individual and Corporate Telephone Preference Services – what you don’t know could hurt you!
• Things you should never ask interviewees!
• The indisputable facts about marketing communications
• Essential character traits for success
• 80:20 Questions!
• Positively powerful ways to grow your business
• Talking Yourself Into Trouble
• Creative Flow or No Go?
• An Easy Way To Get Customers? There Can’t Be…. Can There?
• Star player or team player – how good are your interpersonal skills?
• “Now” is the time
• Tempted to take the plunge?
• Time to Wake Up from a “Fool’s Paradise”
• Building Your Word of Mouth Referrals
• Revealing Your Hidden Assets! Could you create new opportunities by lateral thinking, perhaps using the things that your business takes for granted?
• The “Management of Time” Myth
• We are all guilty...
• Don’t Tip The Balance…

This is a general guide, and Peacheys accept no responsibility for any actions that may or may not be taken based on this information.