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Revealing Your Hidden Assets!Could you create new opportunities by lateral thinking, perhaps using the things that your business takes for granted?Recycle and re-launch an old product with just a little variation - are there ways in which you can turn old stock into cash? Spare capacity – meeting rooms, equipment, car parking – if you are not using them 24-7 can you “rent” them out? Does your business have a unique system or process that you can sell and provide support? Sharing knowledge – take up speaking engagements, write articles or a networking mailer to highlight information to assist other businesses… “No” doesn’t necessarily mean “no go” – can you introduce a lead to another supplier on a reciprocal agreement? Lost customers – stay in touch – let them know that they can come to you for help or advice in the future. Evaluate the skills of your whole team – are you listening to their ideas? Are you aware of all of the areas of specialist knowledge that your team have that can assist in moving your business forward? Aftercare – people are more inclined to purchase if you offer excellent after sales service, extraordinary guarantees, or a help line. Brainstorm - reassess the situation – are there ways in which you could be using your product or service that no one has thought of before…and don’t always dismiss the outrageous. |
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