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An Easy Way To Get Customers? There Can't Be... Can There?

"How can we make more money from the business?"

A frequently raised question. Aside from increased efficiencies and possible diversification, the most common response is "increase our customer base".

There are many marketing and sales strategies, including expensive advertising campaigns, exhibitions, telesales, but businesses often miss out on the biggest opportunity right in front of them - their existing customer base.

Word of mouth marketing is the cheapest, one of the most effective and positive ways of increasing business.

How many times have you had a customer or client compliment you on a product, or service?

This is a golden opportunity to say "It's been really great working with you too - perhaps you know of someone else who would benefit from this sort of service/product?"

To make it easier develop a standard script, ending questions in a way that a client or customer is encouraged to answer positively when asked for introductions.

And don't just ask once - record on a database or tracking system the results of the referral requests, and decide the regularity with which you are going to contact the referral sources.

How many potential new customers/clients do your own team know? Are they aware that you are looking for new work?

Involve everyone and the results will speak for themselves.